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THE ADVENTURES OF A LIFE INSURANCE SALESMAN: ONE NIGHT ONLY! 20th AUGUST 18.45

TIME: 18.45 – 19.45
WHERE: ASSEMBLY GEORGE SQUARE, GEORGE SQUARE, EDINBURGH, EH8 9LH
TICKETS: £8
BOX OFFICE: 0131 623 3030
LINK TO ASSEMBLY BOX OFFICE WEBSITE: http://www.assemblyfestival.com/event.php?id=733

About me

  • 1958-1965

    1958-1965 Education: Latymer Upper School Hammersmith; London University (studied dentistry for a week, “I didn’t like teeth”)

  • 1967

    June 1967: Volunteer, Six-Day War (“If you’re going to volunteer for a war, make sure it’s a 6-day one; I washed up dishes”)

  • 1968

    1968 Dish Washer / DJ in Stockholm: “I was fired for breaking the dishes… and scratching the records”

     

  • 1969

    May 1969: Became life insurance salesman at Abbey Life … broke all sales records

  • 1971

    1971: Selling Life insurance on the King’s Road. I’m the Charles Manson lookalike at right.

  • 1976

    October 1976: First salesman to sell 100 policies in one month

  • 1979

    May 1979: Founded Comedy Store.

  • 1982

    March 1982: Sold a life insurance policy to a Mafia hit man; he didn’t disclose his occupation. He said he was a wine bar proprietor in Surbiton.

  • 1984

    1984: Discovered unknown pop group Curiosity Killed the Cat, and turned them into chart-topping sensation

  • 1990

    June 1990: Sold world’s largest life policy – $100m – still recorded by Guinness Book of Records

  • 1995

    August 1995: First time father at 48 with the birth of daughter, Lily.

  • 1998-1999

    1998-1999: Became comedy genius Jerry Sadowitz’s 12th manager – he was surprisingly easygoing, likeable and not at all difficult to manage, but I thought it was probably best to resign – before I could be fired.

  • 2007-2009

    2007-2009: Managed baggage-handler terrorist-attack hero John Smeaton, taking him to No. 10 Downing Street, New York, and the Edinburgh Festival

  • 2012

    Dec 2012: Zurich’s top salesman for 10th year running.

SIX-DAY WAR - 5th June 1967
My parents had taken the news I was going to the war very well; my mother had immediately booked me in for a sitting at a photographer’s studio in Shepherds Bush to get my portrait taken. Clearly, she wasn’t optimistic about the chances of ever seeing me again.”
Dad just said : 'Good luck son, look after yourself.'

BECOMING A LIFE SALESMAN - 7th May 1969
'I put my foot down in the silver E-Type and zoomed past the Albert Hall, shot straight across the amber traffic lights at Queen’s Gate and stopped on a double yellow line outside Kensington Market. Life’s too short to drive round looking for a parking space. I had my own personal parking attendant, anyway; she dropped by the flat once a month for a cup of tea or something stronger. I would end up paying about one in 20 tickets.'

COMEDY STORE opening night - 19th May 1979
'A deafening ‘GONG’ rang out, as if Big Ben were in the room. The first victim, I mean comedian, slunk from the stage. Alexei brought on the next one. He didn’t fare any better. 'Good evening, ladies and gentlemen' is a strange line to finish on. This time somebody shouted, 'Gong! Gong!' and Billy hit the gong again. It seemed impossible to strike it softly, and now everybody joined in, yelling, 'Gong him! Gong him!' They were like cannon fodder, one after the other; on, off, on, off.'

MAFIA HIT MAN - June 1982
'Three months later, I was walking through Berkeley Square in Mayfair, when outside Jack Barclay’s Rolls Royce showroom I saw Alexandro with a very big man in a full-length camel-hair overcoat with the collar pulled up, broad-rimmed black fedora and wrap-around Ray-Bans. He had a large cigar in his mouth. He could have stepped straight out of casting for The Godfather, but would probably have been rejected for looking too stereotypically Mafioso.'

CURIOSITY KILLED THE CAT - March 1984
'Why should we let you be our manager, man?” the tallest and skinniest of the three said.
'Because I am going to make you the biggest band in the world.'
You can’t say, I’m going to take you from mediocrity to obscurity in one giant leap, can you? And anyway, I meant it. Moderation and Peter Rosengard are mutually exclusive terms.'

WORLD’S LARGEST LIFE POLICY - July 1990
There was a deafening silence. I knew the old rule: the first one to talk loses. I forgot it.
'So Sid, what do you think?' I’d lasted five seconds.
A pause. 'Do you know what chutzpah is, Peter?' Sid said slowly.
'My name’s Rosengard, Sid. I am a Scottish Jew. A Hebrew Highlander. I think it rings a bell.'

LILY - April 1990
'One day, we were walking through Regents Park, discussing global warming – she was explaining it to me – and as we fed the pigeons, I turned to her: “You know darling, Daddy’s not happy all the time... sometimes he is sad. What should he do to be happy again?'
She put on her thinking cap, stroked her chin and said, 'Eat more ice cream, Daddy.'

SADOWITZ - 1999
'I ran round the corner to Bond Street tube, with an armful of the wigs, hats and cigars. Five minutes later, I came back with a dozen Japanese tourists, all wearing Jerry wigs and hats. I’d asked them if they’d like to meet Madonna! 'Remember, you must all shout 'Sadowitz! We love you Jerry!' when you see her... it’s an old English idiom for 'Welcome to England',' I’d shouted as, Pied Piper-like, they followed at a trot as I ran back to the hotel.'

JOHN 'SMEATO' SMEATON the Glasgow airport terror attack hero - 2007
'Before going to Italy, I got John on the Richard and Judy show, which went great. Whilst recalling why he’d gone to help the policeman, he said, 'Because when the law falls, we all fall.' Watching from the green room, I thought you could lock a dozen Law Lords in a room for a month and they wouldn’t come up with a better answer.'

International Motivational Speaker
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About my book

Inside front cover note.‘I became a life insurance salesman in London in May 1969, for the glamour, the fast cars, the groupies... the beautiful women who’d stop at nothing to buy life insurance. It’s a very well-kept secret.’Thus begins Peter Rosengard’s extraordinary account of his life so far, and the endless adventures in which he made, lost and remade a fortune; founded London’s legendary Comedy Store and discovered some of the greats in stand-up comedy; turned an unknown band into a chart-topping sensation; and sold the world’s biggest life insurance policy in history - which is still celebrated by the Guinness Book of Records.But it’s not what he has done that makes this book so funny and inspiring. It’s how. Talking to Strangers is about ‘chutzpah’. But it’s also about doing the right thing.Whether he’s attempting to set up the world’s biggest charity in a single day, helping a baggage-handler terrorist-attack hero to inspire people, or just finding a job for a stranger, Rosengard’s relentless, manic, often infuriating energy is testament to a simple belief that ‘nothing’s impossible’.Back cover quotes."Peter Rosengard is quite, quite mad - but is also brilliant and funny and can sell anything to anyone. As many of us know to our cost."John Lloyd, TV producer (Q.I., Blackadder, Not the Nine o' Clock News)"If Peter Rosengard writes half as well as he talks this is a work of genius. If he writes half as fast as he talks you will have finished reading this before you started it."-Howard Jacobson, Booker Prize Winner"Few careers outside show-business have encompassed such vivacity, such bravado, such adulation, such immodest rewards - in short, such sexiness."Richard Asquith, The Evening Standard: ES Magazine"Peter was a key figure at the birth of what became known as Alternative Comedy. Because of that I am very grateful to him. Hence this quote, highly recommending a book which I have not read. It also means I don't have to buy a policy."-Ben Elton"Peter's book is a marvellous rollercoaster tale of a life well lived. He delivers wisdom, jokes and empathy in equal measure. His experiences range from founding the Comedy Store and managing a chart topping pop group to selling the world's biggest life policy for $100m - from a cold call. I heartily recommend it to anyone interested in business - or indeed life."-Luke JohnsonChairman, Risk Capital Partners and FT columnist.

Introduction

I became a life insurance salesman in London in May 1969, for the…

Read More

Written about me

Esquire – The Big Black Book

At your service - by Simon Garfield

Read More

What makes a great salesperson

By Richard Branson 25 October 2017

Read More

The adviser who sold the biggest life policy (and insured a Mafia hitman)

MoneyMarketing, 17 October 2013

Read More

Laughing all the way to the bank

E.S. Magazine 23/4/1999

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Comedy Store stars take on the Simpsons

Evening Standard 20/1/1999

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Clive Anderson to take on the devil

The Sunday Telegraph 10/1/1999

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So you’ll be wanting insurance, then?

The Independent 'Eye' 23/3/1998

Read More

Bacon, eggs & a policy for life

The Mail on Sunday Review 22/2/1998

Read More

Wise Mover

The Daily Telegraph 28/2/1998

Read More

Written by me

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June 17, 2015 at 4:51 pm

On Tuesday afternoon, I went for my annual Harley Street medical check up. I took a very small lift to the fourth floor, face to face with a very large lady in a very large hat with fruit on it: I was tempted to eat…

April 27, 2015 at 4:51 pm

"You're the third Klaureen I've met this week," I said. She looked shocked. "Must be April's hot name," I told her. The first lady with the badge spelling "Klaureen", behind the counter at the Passport Office said: "Sorry, you're smile's too big," as she looked…

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November 27, 2014 at 4:42 pm

I'm not a shopper - only for one reason: I hate shopping. For one thing, it would interfere with my obsession for news. I love news -24 hours a day, 7 days a week. If it's happened anywhere in the world, I need to know…

October 7, 2014 at 4:41 pm

'Dad, I really like your drawings and paintings; when you're dead I'm going to hold an exhibition of them." My daughter said to me one evening last summer. "Thank you darling," I said. "That's a really nice idea, but I've got a better one: why…

September 11, 2014 at 4:40 pm

When I fly, I'm a recliner. I don't care how long the flight is - five minutes or five hours - as soon as we're airborne, I'm reclining my seat. In fact, I don't even wait to get on board; I practise on three adjacent…

July 17, 2014 at 4:40 pm

Saturday, 7pm. The phone rang as I was working on my new book, My 10 Greatest Life Insurance Sales - to Churchill, Stalin, Hitler, Genghis Khan, Henry VIII ("You've got to have 'Wife Life', Your Majesty! Have you ever thought what would happen if one…

June 19, 2014 at 4:39 pm

Last week I flew to Toronto for the world's largest life insurance sales convention. The good citizens of the city had plenty of advance warning and had already fled en masse south to the American border before the 9,000 crack salesmen and women, from over…

May 22, 2014 at 4:38 pm

One evening in January, in a bar in Marylebone, I got talking to a Norwegian businessman and his English girlfriend. His name was Bjorn and, like all Scandinavians, he was a very tall, modest, quiet man. So it was only after a few drinks that…

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I can’t remember if I’ve mentioned before that I’ve got a monkey living in my flat. I bought him last summer in Bourne End. The statisticians among my readers will, I am sure, be able to confirm a spike in road accidents on the M4…

March 28, 2014 at 4:30 pm

I got an email on Tuesday from someone called Phil from Wales. “Please can I come and have a look at your watering can?” I live in a third floor flat — I don’t have a garden. I’d been passing a famous London auction room…

February 28, 2014 at 4:30 pm

How long could I hold out before the banks of the Regents Park Canal burst and reached my third floor flat? If just one drop of water got into my BlackBerry, my life would be over. I glanced down— its red light was still flashing.…

January 31, 2014 at 3:15 pm
Jewish Chronicle Online, 31/01/2014

The news last week that millions of Flushmate (model 111 ) toilets in the US are being recalled because they can explode, not only sent tremors down the toilet world but it’s also worrying for the 300 million Americans who go to the toilet. Toilets…

January 3, 2014 at 3:13 pm
Jewish Chronicle Online, 03/01/2014

London’s flooded with Russian oligarchs — but can you find an oligarch when you want one? No, you can’t. I’ve been looking for one for over two years —hoping to find even a little oligarch to whom I can sell a billion-dollar life insurance policy:…

November 8, 2013 at 3:11 pm
Jewish Chronicle Online, 8/11/2013

Last week, I was standing at the counter of my local café, just about to pay the bill for my breakfast, when I felt a tap on my shoulder. I turned round to see Si, a friend who’s a famous TV pundit, about to sit…

October 13, 2013 at 8:56 am

As I drove back to London last week after taking my daughter to start her big adventure — university — I thought back to her batmitzvah speech when she’d revealed that when she was a little girl, every day when she came home from school…

September 13, 2013 at 9:36 am
September 13, 2013

Four weeks ago I woke up and thought I’d do a one-man show at the Edinburgh Fringe. This was an unusual thought because I’m a life insurance salesman in London. I rang William Burdett-Coutts, who has been “The Fringe” for over 30 years. “Will, what…

September 4, 2013 at 9:36 am
September 4, 2013

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August 11, 2013 at 9:35 am
August 11, 2013

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June 3, 2013 at 9:34 am
June 3, 2013

I've got a book coming out. My publisher is very busy - often the only time we talk is when he's walking home in rush hour. He's a power walker so he is always out of breath. He rang me yesterday. "Peter? puff… puff…It's your……

May 6, 2013 at 9:32 am
May 6, 2013

The editor has had quite a week. He tweeted: "I've had car vandalised, been pick-pocketed and had pram stolen from locked car. In leafy suburbia." And "the police don't give a damn". I am of course hugely sympathetic but it could have been worse. It…

April 9, 2013 at 9:23 am
April 9, 2013

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March 11, 2013 at 9:22 am
March 11, 2013

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February 5, 2013 at 9:20 am
February 5, 2013

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January 2, 2013 at 9:19 am
January 2, 2013

Last Friday, my daughter Lily and I flew to Rangoon. We were met by our bowing, smiling driver: "My name is Bon; James Bon!" he said, laughing uproariously. I opened my itinerary. "Tourists may be followed by plain-clothes officers for the first few days." "Bon,…

November 28, 2012 at 9:18 am
November 28, 2012

I'm starting my own Middle East diversionary tactic today in the hope that this might restore some sense of proportion to the newspapers' front pages. And here is Rosengard's Breaking News Headline: Saudi Arabia has dirty fridges. In an international study of nine countries, 95…

October 24, 2012 at 4:15 pm
The Jewish Chronicle Online, 24/10/2012

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October 24, 2012 at 4:14 pm
The Jewish Chronicle Online, 24/10/2012

Last Saturday I had to fly to New York. At six that evening I was in a cab heading from JFK into Manhattan, when the driver said "The Tornado is due at 9pm." He said it like a waiter saying "your breakfast will be with…

October 23, 2012 at 9:14 am
October 23, 2012

Alert readers will have noticed that my column recently celebrated its third anniversary. This didn't escape the eagle eye of our editor - and you can imagine my delight when the big man himself had breakfast with me in a leading hotel (OK, Claridge's). "I've…

September 19, 2012 at 9:13 am
September 19, 2012

Last Saturday, I flew to New York. At 6pm I was in a cab from JFK into Manhattan, when the driver said: "The tornado is due at 9pm." He said it like a waiter saying, "your eggs will be with you in five minutes." "What!!?"…

August 24, 2012 at 4:13 pm
The Jewish Chronicle Online, 24/08/2012

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August 14, 2012 at 9:12 am
August 14, 2012

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July 5, 2012 at 9:10 am
July 5, 2012

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June 6, 2012 at 9:05 am
June 6, 2012

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April 27, 2012 at 9:01 am
April 27, 2012

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April 23, 2012 at 4:11 pm
The Jewish Chronicle Online, 23/04/2012

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March 16, 2012 at 9:00 am
16/03/2012

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March 13, 2012 at 4:10 pm
The Jewish Chronicle Online, 13/03/2012

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February 13, 2012 at 4:09 pm
The Jewish Chronicle Online, 13/02/2012

Last Monday morning I'd just crossed Conduit street when I saw a warden about to write me a parking ticket. I ran over. "Stop! don't give me a ticket," I shouted. "I'm a great friend of the Yoruba people. I love Lagos. Nigeria is my…

January 6, 2012 at 4:08 pm
The Jewish Chronicle Online, 06/01/2012

One morning in June 1990, I walked into a sports car showroom in Wandsworth, "Hi, I'm Peter Rosengard." "Like the car?" The owner asked. "There's a French car called a Rosengart." "That's unbelievable!" I said. Naturally I had to have one. So what if it…

November 28, 2011 at 4:07 pm
The Jewish Chronicle Online, 28/11/2011

Last Saturday morning, I was sitting on a bench in Central Park in NY. I looked up from my New York Times to see that a six-foot-tall, red, furry creature had sat down next to me. "Hi," it said. "I'm Elmo." "Hi, Elmo." I said…

October 31, 2011 at 4:06 pm
The Jewish Chronicle Online, 31/10/2011

I spent last weekend in Glasgow. This came as a slight surprise to me as I was meant to be in the Highlands. I'd taken the midnight sleeper from Euston. But at the other end, after being driven down rain-washed, dark, granite-faced streets for five…

September 19, 2011 at 4:01 pm
The Jewish Chronicle Online, 19/09/2011

Two weeks ago I was sitting peacefully on my rucksack that turns in a split second into a portable armchair, on the quay at Blakeney in North Norfolk. A man walked up to me and said: "Forget the bacon." Was I suddenly in the middle…

August 16, 2011 at 3:53 pm
The Jewish Chronicle Online, 16/08/2011

In the 60s I grew up on the Central line between East Acton and Oxford Circus. We lived in East Acton and I played football with the Charge family who lived on the huge council estate that stretched all the way back to the White…

July 11, 2011 at 4:05 pm
The Jewish Chronicle Online, 11/07/2011

Moses the moth man called me back on Tuesday afternoon. "Mr Rosengard, I've just surveyed your flat and you've got moths." "I know I've got moths, Moses. that's why I called you on Friday." "Well they're in your cupboard with the clothes and I can…

June 6, 2011 at 3:57 pm
The Jewish Chronicle Online, 6/06/2011

Last weekend my friend Charles took his family to Disneyland Paris. When Lily was four we'd taken her there and stayed in one of the hotels. Just as we'd checked in, Lily said hello to Minnie Mouse who just happened to be strolling by. The…

April 28, 2011 at 3:59 pm
The Jewish Chronicle Online, 28/04/2011

Last week I was looking at the adverts in the window of the local newsagents, when I noticed a one bedroom flat for sale for £399,000. As I've been thinking for the last 20 years about buying a property as an investment, on impulse I…

March 25, 2011 at 3:58 pm
The Jewish Chronicle Online, 25/03/2011

Although my Grandpa Harry was a professional runner (as in bookie's) I've never been the sporty type. So nobody was more surprised than me that when Big Ben struck midnight last Monday, I was in my pyjamas hunched over the computer, clicking onto the Olympics…

February 25, 2011 at 4:02 pm
The Jewish Chronicle Online, 25/02/2011

Last Saturday I had dinner at the very hot Bocca di Lupo restaurant in Soho. I'd phoned in the afternoon but they were fully booked. "I'm really sorry!", an Italian guy said. "That's a shame", I said. "I wanted to bring a famous comedian who's…

January 17, 2011 at 3:56 pm
The Jewish Chronicle Online, 17/01/2011

Last Tuesday morning I went to get a tube of toothpaste from my chemist, off Bond Street. A handwritten sign in the wood-framed olde worlde shop window read: 'We wish to thank all our loyal customers…' They'd closed down. Unbelievable! They'd been there forever. I…

December 17, 2010 at 3:48 pm
The Jewish Chronicle Online, 17/12/2010

Thirty years ago, I was working on a kibbutz, looking after the cows, and one day I had an idea. I suggested they market a brand of cheese and call it 'Cheeses of Nazareth'. For some reason they didn't go for it. I like cheese,…

November 19, 2010 at 3:43 pm
The Jewish Chronicle Online, 19/11/2010

On Saturday night I made an appointment with myself to stay in and watch the pay-per-view heavyweight championship of the world boxing match between the challenger Audley Harrison and the champion David Haye on Sky. After five minutes of pointing my two remote controls at…

October 29, 2010 at 3:44 pm
The Jewish Chronicle Online, 29/10/2010

In which my mother’s cheesecake, Barclays fraud, and dying of worry are all part of a typical Saturday Last Saturday I dropped in on my parents’ weekly coffee morning, ‘Sally’s salon.’ My mother opened the door. “Have some cheesecake,” she said. “No thanks, Mum. I’m…

September 28, 2010 at 3:50 pm
The Jewish Chronicle Online, 28/09/2010

I had a great day out when I went to see the Pontiff On Yom Kippur, while I was coming out of the synagogue, across the street I saw two young girls holding up a banner saying: "We love the Pope more than beans on…

September 2, 2010 at 3:52 pm
The Jewish Chronicle Online, 2/09/2010

My BlackBerry addiction is so advanced that I keep walking into lampposts I read last week that people are spending seven hours a day on their mobile phones and the internet. "What's the matter with them!?" I thought. "Why are they wasting the other 17…

July 29, 2010 at 3:35 pm
The Jewish Chronicle Online, 29/07/2010

Last Thursday I flew to Scotland as my daughter Lily had a climbing competition — Great Britain against France. Thank God the Germans and Austrians weren’t competing as, last year, they wiped the floor with us. They should definitely ban all countries with mountains on…

June 24, 2010 at 3:34 pm
The Jewish Chronicle Online, 24/06/2010

Watching thousands of men go totally crazy is a great show, but I never understood the football With the World Cup looming, I decided not to be taken by surprise. Despite never having had any interest in football since April 2007, I've been pretending to…

May 21, 2010 at 3:49 pm
The Jewish Chronicle Online, 21/05/2010

What do you do if you’re a divorced male who can’t cook? Eat out… every single night I've eaten out in restaurants every night for the past 10 years. Looking back in my diary I see I embarked on my epic dining out career on…

May 17, 2010 at 2:56 pm
Number 56 - 2010.

I've eaten out in restaurants every night for the last ten years. Looking back in my diary I see I embarked on my epic dining out career on the night I got divorced. I can't cook. I think there might be a connection. I don't…

April 22, 2010 at 3:51 pm
The Jewish Chronicle Online, 22/04/2010

'Have you got Trapped on a Small Island by a Huge Volcanic Dust Cloud?" I asked the assistant at Daunts bookshop. "Who's it by?", she asked. "I'll look it up." I got back on my red Vespa scooter, drove 10 yards down the street and…

April 20, 2010 at 2:55 pm
Number 55 - 2010.

"Have you got 'Trapped on a Small Island by a Huge Volcanic Dust Cloud?'" - I asked the assistant at Daunts bookshop. "Who's it by?" ..she asked.-"I'll look it up." I got back on my red Vespa scooter ,and drove 10 yards down the street,…

March 23, 2010 at 2:54 pm
Number 54 - 2010.

Last Tuesday morning, I felt an ache in my lower back. As I’ve never had back pain in my life, naturally I feared the worst. "Could it be cancer of the bottom ?" I asked my doctor on the phone. "Have you done anything unusually…

March 18, 2010 at 3:47 pm
The Jewish Chronicle Online, 18/03/2010

Tell me the truth, doctor — are me and my jacket going to make it? Last Tuesday morning, I felt an ache in my lower back. As I've never had back pain in my life, naturally I feared the worst. "Could it be cancer of…

February 21, 2010 at 2:52 pm
Number 53 - 2010.

Before getting into bed last night, I wrote down the 24hr emergency hotline number that was on the jar of gherkins I'd just bought. You just never know when you'll need to make that call. Admittedly,... assuming that you haven't slipped in the shower, while…

February 2, 2010 at 3:45 pm
The Jewish Chronicle Online, 25/02/2010

How the pickled fruit helped me when I was feeling lonely Before getting into bed last night, I wrote down the 24-hour emergency hotline number that was on the jar of gherkins I'd just bought. You just never know when you'll need to make that…

January 28, 2010 at 3:36 pm
The Jewish Chronicle Online, 28/01/2010

Machetes and a motorbike accident drove me back to Blighty — where the terror threat level is severe By the way, before I forget, did I ever mention that mine must be the only Jewish family in the world where all three of us —…

January 24, 2010 at 2:51 pm
Number 52 - 2010.

By the way, before I forget, did I ever mention that mine must be the only Jewish family in the world where all 3 of us, my brother, sister and me have Chinese children? Anyway, my sister lives in Bali. "It certainly beats Bushey." I…

December 30, 2009 at 3:33 pm
The Jewish Chronicle Online, 30/12/2009

Follow my example and don’t let the elbow-room snatchers get you down. I’d just arrived at the theatre with Lily to see Thriller, the Michael Jackson tribute show. I put my arm on the armrest. There was another arm already there on my side of…

December 3, 2009 at 4:00 pm
The Jewish Chronicle Online, 3/12/2009

It’s amazing how fast one can zip across the city with the help of a minor ailment and a £20 note The cardiologist was just threading 25ft of tiny Dyno-Rod plastic piping into my coronary arteries when he asked: “How much would a £1m life…

December 3, 2009 at 2:49 pm
Number 51 - 2009.

The cardiologist was just threading 25ft of tiny Dyno-Rod plastic piping into my coronary arteries when he asked: “How much would a £1m life insurance policy cost me?” “Just concentrate on what you’re doing, doctor,” I said. “Right now, the only life insurance policy likely…

November 5, 2009 at 3:32 pm
The Jewish Chronicle Online, 5/11/2009

Glamour, excitement, adventure - a normal day for an insurance salesman If you’re ever on a plane and the passenger in the next seat won’t stop talking, just tell him you’re a life insurance salesman; he won’t say another word. He might even try to…

November 5, 2009 at 2:48 pm
Number 50 - 2009.

If you’re ever on a plane and the passenger in the next seat won’t stop talking, just tell him you’re a life insurance salesman; he won’t say another word. He might even try to get off the plane… in mid flight. I should know —…

October 8, 2009 at 2:46 pm
Number 49 - 2009.

On Yom Kippur I made my first visit to synagogue since my daughter’s batmitzvah in March, when, just before commencing the service, the rabbi announced “No recording equipment of any kind is allowed.” Everything was going without a hitch, until I stood up with the…

September 3, 2009 at 2:45 pm
Number 48 - 2009.

In July, my 13-year-old daughter Lily flew to Camp George, a URJ summer camp on a lake near Toronto. Swine flu was at its peak. Naturally I was a little concerned: “Did I just hear you cough?.. You sweating Lily?” “Dad, Stop being paranoid!” It…

August 6, 2009 at 2:44 pm
Number 47 - 2009.

Last Thursday night I was at Harry Morgan’s having my weekly dinner with my friend Arnold. “I went to see a client in the City today, and the receptionist asked me my name. I told her it was Peter Rosengard.” “She picked up a phone…

July 16, 2009 at 2:43 pm
Number 46 - 2009.

Last Friday, my friend Arnold asked me what I was doing for the weekend. “I’m going climbing,” I said. “Climbing. The only climbing you’ve ever done is of the social variety!” “I happen to come from a long line of Jewish mountaineers; my uncle, Sherpa…

June 16, 2009 at 2:42 pm
Number 44 - 2009.

Peter Rosengard loses his mobile phone. Visiting friends last half term holiday, we had just taken off on our flight from Montreal to Toronto. "Can I have my phone back Lily? I asked my 13 year old daughter. "I haven't got it Dad." "I gave…

May 21, 2009 at 3:29 pm
The Jewish Chronicle Online, 21/05/2009

Daniel knelt by my side at the table, a knife in his hand. With one decisive blow… he sliced the top off my boiled egg. “ At last!... perfection Mr Rosengard!” he said. “Yellow runny; white firm.” “Well done Daniel,” I said to the young…

May 1, 2009 at 2:40 pm
Saturday Column - Number 44 - 2009.

Daniel knelt by my side at the table, a knife in his hand; with one decisive blow... he sliced the head off my boiled egg. " At last!... perfection... Mr Rosengard!" He said. "Yellow runny... white hard." "Well done Daniel." I said to the young…

April 12, 2008 at 2:39 pm
Saturday Column - Number 43 - 2008.

Last Wednesday I was eating breakfast at The Regency (“Home of the Power Breakfast”) Hotel in New York. At the next table was a bald, middle-aged man in glasses, in a dark gray T-shirt and black shirt jacket reading the New York Times. “Larry! “…

April 12, 2006 at 2:37 pm
Saturday Column - Number 42 - 2006.

When your ten year old daughter shouts "Daddy! Don't stand up in the canoe!" It is a good idea to listen to her. I didn't; I stood up, and a second later we were both swimming in The Lake of The Two Rivers.We were in…

April 12, 2006 at 2:36 pm
Saturday Column - Number 41 - 2006.

Just after breakfast the other day, I was standing in Claridge’s foyer, when an elderly portly gentleman in tweeds with a neatly clipped grey moustache, walked briskly up to me. “Good morning.” he said. ”Where are you off to?” Before I could answer, he said…

April 12, 2005 at 2:34 pm
Saturday Column - Number 40 - 2005.

I drop Lily, my daughter off at Norland Place school in Notting Hill, she looks like she is in the SAS, and about to parachute into a war zone as she struggles up the steps carrying a cello as big as her, in her left…

January 24, 2005 at 2:33 pm
Saturday Column - Number 39 - 24TH JANUARY 2005.

So,.... my hopefully still loyal/alive? readers... here is my first new column in over 2 years. Formerly the Saturday Column.. It is now back as ROSENGARDWORLD Hope you like it. Last Sunday, I was just starting on my sixth single espresso at breakfast at Raouls,…

March 16, 2002 at 2:31 pm
Saturday Column - Number 38 - March 16th 2002

Just before Christmas I was invited back to my old school to address the Annual Old Boys Dinner. There were about two hundred and fifty Old Boys present and, in the bar beforehand, over a couple of large whiskies, I looked around trying to find…

February 2, 2002 at 2:29 pm
Saturday Column - Number 37 - Febuary 2nd 2002

It all started on my birthday on December 11th. I didn't get a single card. I just could not believe it. I always used to get twenty, or thirty, cards… OK that was when I was in kindergarten… and in recent years I admit the…

January 27, 2002 at 2:17 pm
Saturday Column - Number 36 - January 27th 2002

Happy New Year! And Welcome to Pete's Top Ten Travel Tips for 2002! Did you read this week's news story about the woman flying from Sweden to America who flushed the plane's toilet and was sucked into the bowl? She was stuck there for the…

December 8, 2001 at 2:15 pm
Saturday Column - Number 35 - December 8th 2001

As I type this, it's been over seven weeks since the War Between Two Civilizations began, and as a total and stunning victory seems only days away at most, I feel it is time to look back to when it all began, with the lightning…

October 27, 2001 at 2:14 pm
The Independent - Number 34 - October 27th 2001

The doctor was just saying "Mr.Rosengard, we have just had the test results back, and we have discovered that you were born with the biggest brain tumour in medical history… as big as your entire head. However, the good news is that, because of the…

September 25, 2001 at 2:13 pm
The Independent - September 25th 2001

The Times front-page story of a Pasta famine in Italy wouldn't usually have caused me to panic, but as I was on a plane to Rome for a week's holiday in Tuscany, I panicked. I pressed the button for the stewardess. "Did you know about…

September 15, 2001 at 2:12 pm
September 15th 2001

I have just returned from visiting the US Embassy here in London with my six-year old daughter Lily and my ex-wife. We went there to place a bouquet of flowers to honour the thousands of innocent people who died in the attacks against America this…

July 28, 2001 at 2:11 pm
The Independent - Number 31 - July 28th 2001

It was 3am this morning when the phone rang. It was Anand, a young Indian comedian friend of mine, who is living in Los Angeles. He is in London for a few days. We were due to meet for breakfast. "Are you asleep?" he asked.…

July 21, 2001 at 2:09 pm
Saturday Column - Number 30 - July 21st 2001

You might just have missed it on the News this week, but The Queen of Bali arrived in London on Monday for a private visit. Her Majesty, otherwise known as my kid sister, Tabatha, has lived in Bali for the last fifteen years, and is…

June 30, 2001 at 2:07 pm
Saturday Column - Number 29 - June 30th 2001

On Saturday morning I dropped in on my parents. I thought I would surprise them. They live five minutes from me in a mansion block on Baker Street, exactly behind Sherlock Holmes's flat. I rang the video entrance phone. Five minutes later, the screen flickered…

June 23, 2001 at 2:06 pm
Saturday Column - Number 28 - June 23rd 2001

You will remember I was in Disneyland a couple of months ago. The day before 'The Mickey Mouse Incident' my mobile phone had rung; it was Howard, an old friend I had lost contact with years ago. Every couple of years, I would bump into…

June 16, 2001 at 2:04 pm
Saturday Column - Number 27 - June 16th 2001

I feel the time has come for me to appeal to you, my readers, for a small favour. NO… I don't want to borrow any money. Actually, I need your help in getting me back into the Guinness. NO... I have not been kidnapped by…

June 2, 2001 at 2:01 pm
Saturday Column - Number 26 - June 2nd 2001

Peter Rosengard hits the campaign trail 50 years after his Uncle Jack captured Rudolf Hess. But just whose side is he on? And why is his candidate dead? The last member of my family to play an active role in politics was in 1942, when…

May 19, 2001 at 1:58 pm
Saturday Column - Number 25 - Saturday 19th May 2001

I have no idea why I am here, but I am at the 54th Cannes Film Festival. (Which for reader Mr. L in Uzbekistan is on the French Riviera, France. 'We are Serious and Fun' is this column's credo.) Everybody in this town is a…

April 28, 2001 at 1:57 pm
Saturday Column - Number 24 - Saturday 28th April 2001

I was born with the 'Not to Queue' gene. I found this out only recently when I went for a routine life insurance medical. They accepted me at standard rates, but with an exclusion clause that the policy was null and void should I ever…

April 7, 2001 at 1:55 pm
Saturday Column - Number 23 - Saturday 7th April 2001

I have been watching those horrible scenes on the TV News night after night and, like millions of other fathers of young children, I also reached for the remote control before my five year old caught a glimpse of... those pictures… of John Prescott on…

March 17, 2001 at 1:53 pm
Saturday Column - Number 22 - Saturday 17th March 2001

I once found an Italian family of five living in my flat. I had never seen them before in my life. They had been there for months. I hadn't heard a thing. Mind you, it was a big flat; they were in the East wing.…

March 10, 2001 at 1:51 pm
Independent - Number 21 - Saturday 10th March 2001

I was clearing up my home office the other day (also known as "that room full of rubbish", as Cathy my cleaner calls it), when I came across a 1982 letter from Prince Charles, (actually it was from his Private Secretary) which began, 'Prince Charles…

February 24, 2001 at 1:50 pm
Saturday Column - Number 20 - Saturday 24th February 2001

When I want to hear a live Premier League football match, I always call my local mini cab firm. They have often considerately played the commentary for a whole game while you are on hold, before the controller finally comes on the line with "Dream…

February 17, 2001 at 1:48 pm
Saturday Column - Number 19 - Saturday 17th February 2001

Today's new's that UBS Warburg has cancelled ex President Clinton's forthcoming speech to their company, (Title; 'How to Pardon the Rich, Furnish Your Home with Millions of Dollars of Taxpayers Gifted Furniture for Nothing! and get $150,000 for this speech !')… couldn't have come at…

February 10, 2001 at 1:47 pm
Saturday Column - Number 18 - Saturday 10th February 2001

It's Saturday afternoon. I am lying on the sofa in my living room, trying to think what this column will be about. Yes, I know I should have thought about it earlier. I decide to put off writing anything, by going to sleep for a…

February 3, 2001 at 1:45 pm
Saturday Column - Number 17 - Saturday 3rd February 2001

As an internationally read columnist, naturally I cannot open my mail without finding it overflowing with invitations to attend all the major events in London. The premiers, the parties thrown by the rich and famous, you know the kind of thing. So, having received my…

January 27, 2001 at 1:44 pm
Saturday Column - Number 16 - Saturday 27th January 2001

In 1989 I had 753 breakfasts. Of course, that meant that some days I had to have two or even three breakfasts. I know what you are thinking: that's a lot of bacon and eggs! I know that. My doctor told me "You don't have…

January 20, 2001 at 1:43 pm
ROSENGARDWORLD. A WEEKLY COLUMN Number 15 - Saturday 20 January 2001

President Auberon Waugh’s sudden death on Tuesday at the age of just 61, when he was assassinated in Somerset by a member of his own bodyguard, who burst into the Presidential bathroom firing a machine gun whilst he was on the lavatory, came as a…

January 13, 2001 at 1:42 pm
ROSENGARDWORLD. A WEEKLY COLUMN Number 14 - Saturday 13 January 2001

There’s nothing like getting back to your own home after the long Christmas holidays is there? Home to the heartwarming sounds of your neighbourhood, the tinkling sound of breaking glass at 4am that tells you 2001 has got off to a cracking good start for…

January 6, 2001 at 1:41 pm
ROSENGARDWORLD. A WEEKLY COLUMN Number 13 - Saturday 6 January 2001

I've just got back from my Christmas holiday in Barbados. The flight was OK, but every time I got up to walk up and down the aisle, to avoid the airline's Christmas Special Festive Gift of deep vein thrombosis,(or having a heart attack, after the…

December 16, 2000 at 1:40 pm
ROSENGARDWORLD. A WEEKLY COLUMN Number 12 - Saturday 16 December 2000

It was my birthday on Monday, so naturally, as soon as I woke up, I checked out all my readers e- Greetings. I had two messages. I clicked on the first one:"BUY VIAGRA NOW!" I clicked on the next one, from Jessica: " Re: The…

December 9, 2000 at 1:38 pm
ROSENGARDWORLD. A WEEKLY COLUMN Number 11 - Saturday 9 December 2000

This morning I went to see Barny the Churchmouse.. THE MUSICAL. As far as I'm concerned, you can keep Les Miserables, Chicago, and the Phantom, because when Barny the Churchmouse is in town, I am there on the first night. Or in this case First…

December 2, 2000 at 1:37 pm
ROSENGARDWORLD. A WEEKLY COLUMN Number 10 - Saturday 2nd December 2000

A lot of people say that I don't pay total attention to the road when I am driving. But I think it is very bad manners, if I have a passenger in the back seat, not to turn around when I talk to them. I…

November 25, 2000 at 1:36 pm
ROSENGARDWORLD. A WEEKLY COLUMN Number 9 - Saturday 25th November 2000

Have you noticed how difficult it is to hire a really reliable hitman these days?" It's like trying to find a good nanny or cleaner. I read the other day that in America, over the last ten years professional hits have grown from 500 to…

November 18, 2000 at 1:35 pm
ROSENGARDWORLD. A WEEKLY COLUMN Number 8 - Saturday 18th November 2000

"On Tuesday morning I told 17 people that I love them. Then I got out of bed, dressed and had breakfast." Now I'd be the first to admit that my personal life hasn't always been as straightforward as I would have wished at times, but…

November 11, 2000 at 1:33 pm
ROSENGARDWORLD. A WEEKLY COLUMN Number 7 - Saturday 11th November 2000

(NEWS junkie. Peter Rosengard has been watching TV news for 36hours non stop..now he is part of the story!) I have been sitting here in West London watching TV news non stop now for 36 hours. CNN/Sky News BBC news at 10 CH4 news at…

November 4, 2000 at 1:32 pm
ROSENGARDWORLD. A WEEKLY COLUMN Number 6- Saturday 4th November 2000

It was a dark and stormy night…actually it wasn't, but I've always wanted to say that. That was the night before I lost my voice. Which was last night. Halloween. I went out trick or treating without my coat.. I KNOW.. it was STOOPID!! But…

October 28, 2000 at 1:31 pm
ROSENGARDWORLD. A WEEKLY COLUMN Number 5 - Saturday 28th October 2000

A month ago someone kicked the wing mirror off my car and then urinated all over it..the car not the mirror. I instinctively felt this was unlikely to be a new specialised car wash promotion from the Bosnians who wash your windscreens at traffic lights…

August 5, 2000 at 1:26 pm
ROSENGARDWORLD. A WEEKLY COLUMN Number 3 - Saturday 5th August 2000

My phone rang at 1 a.m. this morning. It was my dot com paper millionaire friend, Lloyd: "Peter can I borrow your book 'How to disappear completely and never be found?'?" "Does this mean your £10 million second round financing has been unsuccessful?" I asked.…

May 26, 2000 at 1:23 pm
ROSENGARDWORLD. A WEEKLY COLUMN Number 2 - Saturday 26th May 2000

Not everybody at the BAFTAs at the Grosvenor House on Sunday night was Surprised when I told them about BAFTAS new ruling that there has to be a life assurance salesman on at least one jury. In my case for this years Best Comedy Programme.…

April 24, 1999 at 1:21 pm
ROSENGARDWORLD. A WEEKLY COLUMN Number 1 - Saturday 24th April 1999

I'd been out clubbing. Okay, so I am 52, but I know my rights. I can go clubbing if I want to. The fact is I still go clubbing pretty regularly. Okay I go clubbing once a year...but always on the first Saturday night in…

April 12, 1995 at 1:17 pm
G.Q. Magazine 1995

Cigar man Peter Rosengard just can't get enough big butts Recently I became a father for the first time at the age of 48. Naturally I rushed out immediately to buy a box of cigars. At moments like this, you don't stop to think that…

November 6, 1994 at 1:16 pm
The Independent 'Weekend', 6/11/1994

Choirs, limos, gunshot wounds: in Dallas, life insurance salesmen's conventions can be pretty lively affairs, says Peter Rosengard The taxi I took from Dallas airport had an 8ft-wide pair of cow horns tied to The roof. |The driver was Afro-American and wore a white stetson…

April 12, 1994 at 1:00 pm
The Independent, 1994

It started out as a great idea - a creative marriage of dirty linen and fine art. Peter Rosengard explains A couple of weeks ago I had my first exhibition as a painter at the Alterations gallery in Holland Park, otherwise known as Perkins the…

February 11, 1994 at 1:12 pm
Jewish Chronicle, 11/2/1994

A hairy story by Peter Rosengard One day last week, I was just finishing my breakfast when I decided to surprise my parents, who were on holiday in Israel, by flying over to Jerusalem for the weekend. To achieve the maximum element of surprise I…

September 7, 1993 at 12:43 pm
The Independent - 7/9/1993

When Peter Rosengard embarked on a new career as a television chat-show host, he didn’t realise he would end up talking to himself. The other evening my wife told me that my latest plan to escape from a career as an insurance salesman by becoming…

June 29, 1993 at 12:53 pm
The Independent, 29/6/1993

Today's burglar doesn't mind if you are home. Peter Rosengard tells a tale he will be able to dine out on. A couple of weeks ago we were burgled. It happened as we were eating dinner at home in Notting Hill, west London. When I…

May 17, 1993 at 12:56 pm
The Independent, 17/5/1993

When the pilot spoke on the intercom, Peter Rosengard started to panic. I had been on the plane back from my holiday for about five minutes when the pilot came on the intercom. "Hello, everyone! I am your captain for this afternoon’s flight. We will…

April 26, 1993 at 12:48 pm
The Independent, 26/4/1993

Who'd be a life insurance salesman? It's all cold calling to strangers and the cold shoulder from friends. But Peter Rosengard thinks his time has come. I must admit, talking about heart attacks, cancer and death all day long can get a little depressing, but…

February 23, 1993 at 12:45 pm
The Independent, 23/2/1993

Now Peter Rosengard is not paranoid, but he's left handed, he's the same age as Bill Clinton,and he keeps having these narrow escapes. My weekend cottage is in deepest Sussex, just up the road from the sleepy village of Wadhurst, where this month a couple…

October 8, 1991 at 3:27 pm
The Independent - 8/10/1991

For 10 years Peter Rosengard has been starting his day at Claridge's, in the company of total strangers. Mr Bacon didn’t turn up for breakfast this morning. I didn’t take it personally. How could I? He doesn’t even know me. You may think it’s unusual…

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